Britzo’s IVVO: So far the smartphone industry is ruled by tech giants like Apple and Samsung. The price for both brands is not up to the budget of many people around the world. Such other companies like Lava, Lenovo, Oppo, Vivo, Honor, Xolo, etc., entered the smartphone market by selling their product in a budget-friendly range.
The Chinese brand, Xiaomi entered the smartphone market offering extra features at a budget-price range. Thus, its popularity skyrocketed among many people, hailed as the king in the budget phone category. However, Tuesday (April 17, 2018), a new competitor enters the cheap phone market, possibly dethroning Xiaomi’s position as the go-to brand for budget phones.
The Indian smartphone brand called “IVVO” is introduced under a new company known as Britzo. During its launch event last April 17, eight smart 2G feature phones were organized under five product categories, BEATZ, PRIMO, SELFEE, TUFF, and VOLT.
It is noteworthy that this is part of the “Make in India” initiative. All phones released are priced between Rs 649 ($9.87) to Rs. 5,999 ($91.24), debuting eight smartphones in at an incredibly low price.
The smartphone brand features support for 22 Indian languages (multilingual), including phone-based application WhatsApp, Wi-Fi connectivity, facial recognition, and shatterproof smartphone screens.
All these aspects are apparently perceived as the target of the Indian rural population. According to Britzo’s Chief Administration Officer and Co-founder Mr. Ganguly, “rural consumers’ requirements and explore, it will recognize that and at the same time, traditional mobile phones, another new dimension intended to provide under the Britzo Mobile Development received. Britzo company is becoming a brand in digitalizing rural India.”
Britzo plans to introduce the company’s first 4G smartphone, “Skipper” and the two Android 4G smartphones under the “Storm” series, except eight mobiles. The company’s 2 Android Co edition smartphones carrying the name “Storm Light” and “Storm Pro” have an 8MP camera with dual-flash and 8MP rear camera with features such as flash, auto-focus, shutter brown screen and face unlock.
As far as the price is concerned, “Starlight” with 1 GB of RAM and 8GB of storage is priced at Rs. 4,999 ($76.03), while the “Storm Pro” with 2GB RAM and 16GB of content storage is priced at Rs 5,999 ($91.24.
The company also announced that its Assembling Unit will be set up in Noida and plans to mobilize Rs 100 ($1.52) crore towards “Make in India” initiative.